Professional Association of Innkeepers International

Your Home for the Innkeeping Industry

Saturday, January 6, 2018

Panzacola and Sebastian Ballroom Corridor

Registration

7:30 AM - 7:00 PM

Panzacola H-1

Panzacola H-4

Welcome Aspiring Innkeepers

Presented by Kris Ullmer, Executive Director, PAII

8:00 AM - 8:15 AM

Inn Valuation - Getting Your Money's Worth

Presented by Pattie Detwiler

9:15 AM - 10:00 AM

Break

10:00 AM - 10:15 AM

Make Sure You Have the Right Insurance

Presented by Thomas Norush

10:15 AM - 11:00 AM

Getting the Details: Priorities, Orientation, Operations and “Oh, My!”

Presented by Rebecca Whisnant

11:15 AM - 12:00 PM

Lunch

Enjoy a plated lunch while networking with other innkeepers and presenters

12:00 PM - 1:00 PM

Get Psyched

Presented by Heide Bredfeldt

1:00 PM - 2:00 PM

Break

2:00 PM - 2:15 PM

Marketing 101 - Getting Started

Presented by Rick Wolf & Peter Scherman

2:15 PM - 3:00 PM

Break

3:00 PM - 3:15 PM

Internet Marketing 101

Presented by Lisa Kolb

3:15 PM - 4:15 PM

Break

4:15PM - 4:30 PM

Creating a Business Plan

Presented by Pattie Detwiler

4:30 PM - 5:30 PM


State of the Association

Presented by Mark Jaronski, CEO, Select Registry

9:30 AM - 11:00 AM

Break

11:00 AM - 11:15 AM

Business Growth

Presented by Richard Aday, CEO, ThinkReservations

11:15 AM - 12:00 PM

Lunch

12:00 PM - 1:00 PM 

Break

2:45 PM - 3:00 PM

TrustYou Guest Feedback Platform

Presented by Alex Kopp, Key Account Manager, TrustYou

3:00 PM - 3:30 PM

Select Registry Collectible Cookbook

Presented by Bob Morris, President, Story Farm Publishing and Pam Brandon, Author

3:30 PM - 4:00 PM

Member Networking Event

Presented by Fiji Water, JUSTIN Vineyards & Winery, and Landmark Vineyards

4:00 PM - 5:00 PM

Sunday, January 7, 2018

Panzacola & Sebastian Ballroom Corridor

Registration

7:00 AM - 8:30 AM

Panzacola H Ballroom

Welcome to PAII 2018

Presented by Kris Ullmer, Executive Director, PAII

8:30 AM - 9:00 AM


What's New at BedandBreakfast.com

Presented by Janice Hurley

9:00 AM - 10:15 AM


Break

10:15 AM - 10:30 AM

Panzacola H-1

Panzacola H-2 & H-3

Panzacola H-4

Say Cheese: Food Photography

Presented by Duke Mihajlovic

10:30 AM - 11:15 AM

Strategic Management in the Hospitality Industry

Presented by

Michael Terry, Associate Instructor

Rosen College of Hospitality Management

10:30 AM - 12:00 PM

Concurrent Sessions

10:30 AM - 5:30 PM

Information Coming Soon

Lunch Dine Around Suggestions

12:00 PM - 1:00 PM

Inns from the Northwest

Tobias Burgers and Brews


West Coast Attendees

Tobias Burgers and Brews

Inns from the Midwest

Mi Casa Tequila Taqueria


Inns from the Northeast

Café Osceola & Osceola Bar


Inns from the Southwest

Cat Tails Pool Bar and Grille


Inns from the Southeast

Shingle Creek Clubhouse Grille


Panzacola H-1

Panzacola H-2 & H-3

Panzacola H-4

Using Photography to Increase Engagement & Direct Bookings, and How Maintain & Protect Your Images

Mediated by Nathan DePetris

Guests Include Lisa Kolb, Heather Turner, Duke Mihajlovic, Marcus Berg

1:00 PM - 2:00 PM

Break

2:00 PM - 2:15 PM

Q&A Wrap-up and Certificate of Completion for Aspiring Innkeepers

Presented by all of the Aspiring Presenters

2:30 PM - 3:30 PM

Revenue, Financial, and Yield Management      Part 1

Presented by

Dr. Amy M. Gregory, Assistant Professor, Ph.D, RRP

Rosen College of Hospitality Management

2:15 PM - 3:45 PM

Are You Thinking About a Website Overhaul?

Presented by Ben Lloyd

3:45 PM - 5:00 PM


Suwannee 13

Leadership Summit Meeting

Presented by Kris Ullmer

Open to the leaders of local, state, regional, or national associations.

3:30 PM - 5:30 PM


A Day in the Life of a Direct Booking

Presented by Lisa Kolb

3:45 PM - 5:00 PM

The Truth behind Gluten & Gluten Free Baking

Presented by Mary Jane Mihajlovic

3:45 PM - 5:00 PM

Sebastian I Ballroom

Vendor Marketplace

Speed Round Introductions with Aspiring Innkeepers

1:00 PM - 2:15 PM


Select Registry Membership Gathering

3:00 PM - 5:00 PM


Panzacola & Sebastian Ballrooms Corridor


Every Innkeeper and Vendor is Invited to the

"Florida Inns Welcome Reception at PAII"

5:30 PM - 7:00 PM

Hallway between Panzacola and Sebastian Ballrooms

Come and join all of the innkeepers and vendors, as we thank our sponsors and the Florida Inns Association welcomes everyone to Orlando.

Monday, January 8, 2018

Panzacola H Ballroom

Good Morning Updates from PAII

Presented by John Finneran, Chairman, PAII Board of Directors

7:30 AM - 8:00 AM


Keynote Presentation

Seven Things You Need to Do to Increase Your Success

Presented by Roger Brooks

8:00 AM - 9:45 AM


Break

9:45 AM - 10:00 AM


Panzacola H-1

Panzacola H-1

Panzacola H-2 & H-3

Panzacola H-4

Profit with Partners      1+1=3

Presented by Tim Piper

10:00 AM - 11:30 AM

10 Steps to a Successful Digital Marketing Plan

Presented by Scott & Allison Crumpton

10:00 AM - 11:30 AM

Building Your Portfolio through Multi Property Management & Ownership

Presented by Marc Kassouf

10:00 AM - 11:30 AM

Lunch Dine Around Suggestions

11:30 AM - 12:30 PM

Inns with 1-4 Rooms

Cat Tails Pool Bar and Grille


Inns with 5-10 Rooms

Café Osceola & Osceola Bar


Inns with 10-15 Rooms

Shingle Creek Clubhouse Grille


Inns with 15+ Rooms

Tobias Burgers and Brews


Sebastian I Ballroom

Vendor Affiliate Trade Show Marketplace

12:30 PM - 2:45 PM


Panzacola H-1

Panzacola H-2 & H-3

Panzacola H-4

Food Cost, Menu Planning, Event F&B Management

Presented by Heather Turner and 

Gail Gastelu

2:45 PM - 4:00 PM

The Art and Power of Branding

Presented by Roger Brooks

2:45 PM - 4:00 PM

How to use Content as Your Weapon in the OTA War

Presented by Matt Bare

2:45 PM - 4:00 PM

Baking (Not Always By The Book)

Presented by Debbie Anderson and 

Gail Gastelu

4:00 PM - 5:15 PM

Planning Your Exit Strategy

Presented by Pattie Detwiller

4:00 PM - 5:15 PM

Now, Google

Presented by Lisa Kolb

4:00 PM - 5:15 PM

Off-Site Reception at the Coca-Cola Orlando Eye

Stay tuned for more information on this exciting evening for a limited number of innkeepers who visit the Booking.com trade show booth on Monday afternoon.

Sponsored by


Tuesday, January 9, 2018

Panzacola H Ballroom

Balancing the Tools Available to Maximize Your Target Market Segments

Presented by Leighton Collis

8:00 AM - 9:30 AM


The 2019 PAII Conference Announcement

9:30 AM - 9:45 AM


Break

9:45 AM - 10:00 AM

Panzacola H-1

Panzacola H-2 & H-3

Panzacola H-4

Payment Intelligence 2018 for Innkeepers

Presented by Wynn Sallich

10:00 AM - 11:15 PM

Revenue, Financial, and Yield Management     Part 2

Presented by Peter Scherman and Rick Wolf

10:00 AM - 11:30 PM

Lunch Dine Around Suggestions

11:30 AM - 12:30 PM

Innkeepers from the City

Tobias Burgers & Brews


Innkeepers from the Suburbs

Café Osceola & Osceola Bar



Innkeepers from the Country

Cat Tails Pool Bar and Grille



Sebastian I Ballroom

Vendor Affiliate Trade Show Marketplace

This is final 2 1/2 hours to get your orders finalized before leaving Orlando.

12:30 PM - 3:00 PM

Panzacola H-1

Panzacola H-2 & H-3

Panzacola H-4

Are You Insured?

3:00 PM - 4:15 PM

Distribution Channel Management

Presented by

Dr. Michael E. Nalley

Assistant Professor, CHA, CHE, CHT

Rosen College of Hospitality Management

3:00 PM - 4:30 PM

Respecting Ourselves and our Guests

Presented by Heide Bredfeldt

3:00 PM - 4:30 PM

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